Social Strategy & Planning Manager (UAE National) (United Arab Emirates) Abu Dhabi

Requirements

Candidates must hold a Bachelor’s degree in Marketing, Communications, Business, or a related field. A minimum of 6 years of experience in social media strategy, planning, or digital marketing is required, along with strong stakeholder management skills.

Job Summary

Company Description
Job Description
Own social media strategy, planning, and prioritisation across all platforms. This role acts as the single intake point for all social media briefs, translating business and marketing objectives into clear, structured social plans that drive consistency, focus, and performance.
Core Competencies
Strategic thinking
Planning and prioritisation
Strong organisational skills
Analytical mindset
Stakeholder management
Clear written and verbal communication
Excellent written and verbal communication and presentation skills
Accountabilities
Social Strategy & Planning
Own the end to end social media strategy across platforms, aligned with business and marketing objectives
Act as the single intake owner for all social media briefs across internal stakeholders
Assess, prioritise, and schedule requests against the master social media calendar
Translate business objectives into clear social media plans, content priorities, and platform recommendations
Define campaign timing, platform selection, and content phasing in collaboration with Brand and Creative teams
Own the social media content calendar and planning governance
Always on Planning and Governance
Define always on content cadence and volume across platforms
Ensure always on content is planned and prioritised within the master social media calendar
Balance always on content with campaign and activation demands
Monitor always on coverage to ensure consistent presence across platforms
Performance & Optimisation
Monitor social media performance across platforms
Provide clear performance insights and optimisation recommendations to improve content effectiveness
Partner with the Social Media Boosting Specialist to align paid amplification with organic strategy
Manage and direct the Social Media Boosting Specialist to deliver performance tracking and optimisation reporting
Stakeholder Management
Act as the single point of contact for all social media requests across internal departments
Own and manage relationships with all social media stakeholders, including Marketing, Brand, Partnerships, Corporate Communications, Loyalty, HR, and other business units.
Direct and coordinate work across internal social media teams to ensure clarity of ownership and delivery
Manage stakeholder expectations on scope, prioritisation, timelines, and delivery approach
Challenge, refine, and align briefs to ensure focus, feasibility, and consistency with social media strategy
Ensure clear communication and consistent ways of working between stakeholders and the social media team
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
6+ years of experience in social media strategy, planning, or digital marketing
Strong understanding of social platforms, content formats, and performance drivers
Experience working with multiple stakeholders in a fast paced environment
Job posting close date: 5th November 2026
Additional Information
Etihad Airways is more than the UAE’s national airline – we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
To learn more visit www.etihad.com
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

Division: Revenue & Commercial Division

Responsibilities

The Social Strategy & Planning Manager will own the end-to-end social media strategy, acting as the primary intake point for all briefs to ensure alignment with business objectives. They are responsible for managing the master content calendar, monitoring performance, and coordinating across internal departments to drive consistent brand presence.

We are a job aggregator. All rights belong to the original company or recruiter. We do not claim ownership of any listings.