Marketing Manager – F&B (Saudi Arabia) Riyadh

Requirements

Candidates must be Saudi nationals with 4–5 years of experience in marketing or brand management and a bachelor’s degree in a relevant field. The role requires strong analytical skills, proficiency in digital marketing platforms, and a deep understanding of the Saudi market and consumer behavior.

Job Summary

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom.
This role is both strategic and hands-on. You’ll be responsible for building brand awareness, customer engagement, footfall and sales growth. It’s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results.
Marketing Strategy & Brand Development
Develop and implement an annual marketing strategy aligned with business objectives
Build and deliver monthly and quarterly marketing plans
Strengthen brand positioning, identity and awareness in the Saudi market
Identify opportunities to attract new customers and build loyalty
Monitor competitors, consumer trends and market opportunities
Keep the brand consistent across all channels and customer touchpoints
Social Media & Digital Marketing
Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms
Develop content strategies and monthly content calendars
Coordinate photography, videography and creative production
Plan and manage paid digital advertising campaigns
Track performance, engagement, audience growth and campaign effectiveness
Spot emerging trends and creative opportunities relevant to Saudi audiences
Campaigns & Activations
Plan and deliver seasonal campaigns, product launches, promotions and events
Build initiatives around key Saudi occasions, holidays and seasons
Coordinate influencer collaborations, brand partnerships and local activations
Create campaigns that drive store visits, new customers and repeat purchases
Work with operations to deliver in-store promotions successfully
Influencer Marketing & PR
Identify and collaborate with Saudi influencers, content creators and media partners
Build relationships with local communities and potential brand partners
Manage influencer campaigns end to end, from planning and negotiation to evaluation
Support PR initiatives that raise the brand’s visibility and reputation
Budget & Performance
Develop and manage marketing budgets efficiently
Track campaign performance and return on investment
Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact
Prepare monthly reports with insights and recommendations
Keep optimizing activity based on results
Cross-Functional Coordination
Align marketing with business priorities alongside operations and management
Coordinate designers, photographers, agencies and external suppliers
Support new branch openings, product launches and expansion plans
Deliver marketing activity on time, on budget and to a high standard
Essential
Saudi nationality (this role is open to Saudi nationals only)
4–5 years’ proven experience in marketing, brand management, digital marketing or a related role
Bachelor’s degree in Marketing, Business Administration, Communications or a related field
Strong track record of developing and delivering marketing strategies
Proven experience managing social media platforms and paid digital campaigns
Excellent understanding of Saudi consumer behaviour, culture and market trends
Experience in influencer marketing, content creation and campaign management
Strong analytical skills, with the ability to measure and improve performance
Excellent communication, organisational and project management skills
Fluent Arabic and a good command of English
Able to work independently, take initiative and manage several projects at once
Preferred
Experience in cafés, restaurants, hospitality or F&B
Experience with lifestyle or consumer-facing brands
Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics tools
Experience coordinating creative agencies and content production teams
Full-time role with a growing brand in the Saudi F&B sector
The chance to shape and lead marketing across the Kingdom
Involvement in new branch openings and expansion
Immediate start available

Responsibilities

The Marketing Manager will develop and implement strategic marketing plans to drive brand awareness, customer engagement, and sales growth across Saudi Arabia. This role involves managing digital platforms, coordinating influencer collaborations, and overseeing seasonal campaigns to ensure consistent brand positioning.

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