Marketing Manager (Qatar) Doha

Requirements

Candidates must hold at least a 2-year degree in Marketing, Public Relations, or Business, combined with 2 to 4 years of relevant professional experience. Experience in hospitality marketing or digital advertising is strongly preferred.

Job Summary

JOB SUMMARY

The Marketing Manager, at Delta Hotels City Center Doha is part of an important
team that creates and executes property-level communications to our customers.
This role promotes on-brand messaging to customers through traditional, digital,
and social media channels all with the goal of enhancing the image of the hotel.
This role helps build direct marketing plans, targeted campaigns, and activated
channels to the end of driving consumer awareness and preference, increasing
market share, and building broader portfolio and brand awareness. This role also
focuses on showcasing Food and Beverage promotions, both to hotel guests and to
local patrons. 

As part of the larger Gulf, Levant & Turkey Marketing team, this role is fully
connected into resources in their region; Marketing leads on property liaise and
build deep partnerships with their regional Digital Field Marketing, Brand
Marketing, and Area Marketing leads to verify all local, social, and digital
marketing efforts are effectively integrated with the selling efforts for the
organization. This role also gets to do a little bit of everything, from
balancing traditional and digital marketing activities to contributing to public
relations (PR) activities for the hotel. Success is measured by how well the
individual helps to drive the sales and revenue strategy of the property, social
media engagement, and also by how effectively he/she leverages the resources
around them to create truly compelling marketing and communications campaigns.

 

CANDIDATE PROFILE 

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations,
Business Administration or related major and 4 years’ experience in the sales,
marketing, digital or related professional area; hospitality marketing or
digital advertising experience preferred. 

OR

• 4-year bachelor’s degree in marketing, Public Relations, Business, or related
major; 2 years’ experience in the sales, marketing, digital or related
professional area; hospitality marketing or digital advertising agency
experience preferred. 

 

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food
and Beverage leader, Operations leaders, DOSM, Area Marketing, and Digital Field
Marketing teams. 

• Partners with Operations, Food & Beverage and Sales teams to execute
promotions and campaigns to target in-house guests with promotions that drive
incremental revenue to the hotel.

• Acts as the liaison between the marketing department and any third party
agencies on the tactical advertising campaigns’ creative and media plans,
particularly for food and beverage promotions.

• Manages F&B marketing calendar. 

• Partners with property Revenue Management to verify correct offer loading to
Hotel Websites, verifying advertisement targeting is correctly directed at
relevant consumer groups

• Maintains frequent, active engagement with Digital Field Marketing account
manager (if participating in the DFM program) to verify alignment, pull-through,
and 2-way communication about the status, performance evaluation, opportunities,
and issues related to online programs and initiatives.

• Verifies all advertising for the hotel in digital channels is in alignment
with brand voice.

. Provides marketing leadership and acts as a marketing subject matter expert
for GM, Sales Leaders and Managers, and Revenue leaders.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital
channels (e.g., hotel website, travel sites).

• Develops and executes promotions campaign in F&B, weddings, spa, rooms and
conferences through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest
comments (positive or negative) in social media channels and responds
accordingly. 

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and executes
post sign-off from GM.

• Maintains a comprehensive list of local media contacts, including food critics
and bloggers.

• Writes and distributes all press releases for property events, promotions, and
outlets.

• Manages the execution of hotel sponsored events, community/government
relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy & activities to drive quality
press coverage through media engagement, in alignment with communications
objectives.

• Verifies the news clippings and other online, print, and social media mention
report is completed on a monthly basis for property distribution.

• Manages external vendors and media agencies; works with agency partners and
continent PR leader to identify strategic media buys for their hotel(s).

• Surfaces and vets PR leads from the continent PR Leader regarding which are
the best media to promote the hotel.

• Supports the co-ordination of photography for F&B advertising, collateral and
public relations purposes between the hotel, advertising agency and the Area
Director of Marketing and Brand Marketing lead

• Manages photo shoots for seasonal or festive promotions in partnership with
the cluster or area marketing team.

• Acts as central point of contact for regionally approved local photographers
for food, amenity, and property imagery; coordinates with Area and Brand
Marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development 

• Coordinates and executes Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies
copies are filed in a comprehensive manner.

• Assists in the production of all property, F&B display, and temporary signage
in hotel public areas.

• Promotes collection of competitor’s collateral and publicity on a monthly
basis.

• Manages the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance
with Brand Standard Audit (BSA).

F&B Marketing

• Assists and manages the development, coordination and execution of all
communications activities with a strong emphasis on property F&B promotions and
campaigns.

• Supports communications duties and functions as deemed necessary.

Digital Marketing

• Works with Digital Field Marketing team (if participating in the DFM program)
to verify the Hotel’s website and related websites are updated on a regular
basis.

• Digital marketing subject matter expert for GMs, Sales Leaders and Managers,
and Revenue leaders.

• Coordinates with property and above property Revenue Management team to report
success of property marketing and digital performance.

• Keeps abreast of competition and its collateral, advertising, and marketing
efforts and constantly evolving digital and marketing trends.

 

Marriott International is an equal opportunity employer committed to hiring a
diverse workforce and sustaining an inclusive culture. Marriott International
does not discriminate on the basis of disability, veteran status or any other
basis protected under federal, state or local laws.

Delta Hotels provide a seamless travel experience that has been thoughtfully
designed with the essential needs of the modern frequent traveler in mind. We
flawlessly deliver the key essentials guests need and we work hard to eliminate
everything they don’t. At Delta Hotels by Marriott, we are always warm, wise and
in control so our guests can focus on what’s most important. With a strong
presence in Canada, the United Kingdom, and the United States, Delta Hotels by
Marriott is rapidly expanding across markets all around the world. If you enjoy
delivering purposeful service and focusing on the details that matter, we invite
you to explore jobs at Delta Hotels by Marriott. In joining Delta Hotels, you
join a portfolio of brands with Marriott International. Be where you can do your
best work, begin your purpose, belong to an amazing global  team, and become the
best version of you.

Responsibilities

The Marketing Manager is responsible for creating and executing property-level marketing plans, digital campaigns, and public relations activities to drive consumer awareness and revenue. This role acts as a subject matter expert, collaborating with internal teams and external agencies to ensure brand alignment across all channels.

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