Assistant Marketing Manager (Oman)

Requirements

Candidates must hold a bachelor’s degree in marketing, communications, or a related field and possess 2-4 years of hospitality marketing experience. Proficiency in digital marketing tools, strong copywriting skills, and an analytical mindset are essential for this role.

Job Summary

Crowne Plaza Muscat OCEC is a distinguished five-star hotel located within the
iconic Oman Convention and Exhibition Centre in Muscat. Combining modern luxury
with traditional Omani hospitality, the hotel offers exceptional accommodation,
world-class dining, and state-of-the-art meeting and event facilities. As a
preferred destination for business travellers, conference delegates, and leisure
guests, Crowne Plaza Muscat OCEC prides itself on delivering personalized
service, innovative experiences, and seamless connectivity. Strategically
positioned in Oman’s vibrant capital, it serves as a gateway to the region’s
cultural heritage and burgeoning business landscape.

What is the job?

The Assistant Marketing Manager will support development, execution, and
optimisation of marketing strategies designed to enhance brand awareness, grow
revenue from rooms, food & beverage, events & conferences, and to ensure
consistent alignment with IHG / Crowne Plaza brand standards. This role requires
both creative and analytical skills, strong cross‐departmental collaboration,
and a proactive mind-set to respond to market trends, competitor activity, and
evolving guest expectations

Your day to day

* Assist in developing the annual and quarterly marketing plans, aligned with
hotel objectives 

* Help manage and monitor the marketing budget; track spend vs ROI and suggest
reallocations when needed 

* Support forecasting of marketing campaign outcomes

* Oversee the hotel’s digital footprint: website content, SEO/SEM optimization,
online travel agency (OTA) listings 

* Plan and execute social media strategies across platforms (Instagram,
Facebook, LinkedIn etc.), including content calendars, posts, ad campaigns 

* Coordinate email marketing campaigns, display advertising, retargeting and
online promotions 

* Manage production of digital assets: photos, videos, graphics, ensuring
alignment with brand standards

* Launch marketing campaigns in support of rooms, F&B, events & meetings;
measure their effectiveness 

* Use analytics tools (e.g., Google Analytics, Social Media Insights, Meta Ads,
etc.) to monitor performance, draw insights, report, and optimize 

* Prepare KPI reports for the senior management and recommend improvements

* Develop PR strategies; maintain media relations; write & distribute press
releases 

* Organize media visits, site inspections, familiarization trips 

* Ensure brand consistency across all touchpoints—print, digital,
environmental, signage etc.

* Support seasonal promotions, collateral design, signage, merchandise 

* Participate in trade shows, exhibitions, local partnerships, and promotions

* Collaborate with third‐party agencies/vendors when needed (design, PR, media
buying etc.) 

* Support internal communications to employees regarding marketing campaigns,
hotel positioning etc.

* Monitor local, GCC, and international market trends; understand customer
segmentation, guest preferences 

* Track competitor activity, rate offerings, promotions, brand positioning 

* Use insight to suggest new opportunities and product enhancements

* Coordinate with external agencies for planning and executing campaigns and
initiatives

* Coordinate online promotions to drive bookings, leads, and engagement across
website and online platforms 

 

What we need from you :

* Bachelor’s degree in marketing, Communications, Business Administration,
Hospitality Management or related field.

* 2‑4 years of marketing experience in the hospitality industry (rooms, F&B,
events); exposure to digital marketing, content creation, campaign execution.
Prior experience in a similar role preferred.

* Proficiency with digital marketing tools: Google Analytics, social media ad
platforms (Meta Ads etc.), email marketing tools 

* Strong copywriting and editing skills

* Basic design awareness and ability to work with creative tools

* Creative, proactive, detail‑oriented 

* Excellent written & verbal communication (English is essential; Arabic is a
plus) 

* Strong organizational & project management skills; ability to multitask 

* Analytical mindset – ability to interpret data and make informed decisions 

* Collaborative working style; able to build relationships with internal teams
and external stakeholders.

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary
that rewards all your hard work to a wide range of benefits designed to help you
live your best work-life – including a full uniform, impressive room discounts,
and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate
differences and encourage colleagues to bring their whole selves to work. IHG
Hotels & Resorts provides equal employment opportunities to applicants and
employees without regard to race, colour, religion, sex, sexual orientation,
gender identity, national origin,

protected veteran status, or disability. We promote a culture of trust, support,
and acceptance. Always welcoming different backgrounds, experiences, and
perspectives.

IHG gives every member of the team the room they need to belong, grow and make a
difference in a collaborative environment. We know that to work well, we need to
feel well – both inside and outside of work – and through our well-being
framework, we are committed to supporting well-being in your health, lifestyle,
and workplace.

So, join us and you’ll become part of our ever-growing global family.

Who we are

Join Crowne Plaza one of the largest and best loved premium hotel brands in the
world. With more than 420 hotels in diverse locations globally Crowne Plaza is
the perfect base to connect on business, pleasure or a blend of both. We’ve
thoughtfully designed our spaces to encourage, support and celebrate great
connections. We’re also big on meetings and events, a trusted and valued partner
for connecting both domestic and global groups alike. 

Our branded service style ‘Dare to Connect’ is crafted for connection. Designed
for humans not nameless guests or colleagues. Still professional but touches
guests on an emotional level. Where colleagues take their initiative and use
their personality because they make a crucial difference in the guest’s
experience. The role of every colleague at Crowne Plaza is to create memorable
emotional connections and the job of every leader is to create an environment
where that can happen.

Don’t quite meet every single requirement, but still believe you’d be a great
fit for the job? We’ll never know unless you hit the ‘Apply’ button. Start your
journey with us today.

 

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re
here to deliver True Hospitality for Good. Making our guests and colleagues feel
welcome, cared for, recognised and respected – wherever they are in the world.
Want to be part of the journey?

Join Crowne Plaza one of the largest and best loved premium hotel brands in the
world. With more than 400 hotels in diverse locations globally Crowne Plaza is
the perfect base to connect on business, pleasure or a blend of both. We’ve
thoughtfully designed our spaces to encourage, support and celebrate great
connections. We’re also big on meetings and events, a trusted partner thanks to
our expertise in connecting both domestic and global groups. Our branded service
style ‘Dare to Connect’ supports colleagues in delivering an unscripted approach
to service that encourages warm, engaging interactions with guests.

In our hotels you’ll find a team who are people-first, professional and
inclusive and feel part of our global community. If you are inventive and love
to connect and collaborate you’ll feel at home and excel at Crowne Plaza

Responsibilities

The Assistant Marketing Manager will support the development and execution of marketing strategies to enhance brand awareness and drive revenue across rooms, F&B, and events. They will oversee digital footprints, manage marketing budgets, and coordinate campaigns while ensuring brand consistency.

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