Chief Marketing Officer (CMO) (Portugal) Lisbon

Requirements

Candidates must have over 10 years of marketing leadership experience specifically within Sports Betting or iGaming. Proven success in full-funnel acquisition and experience launching new brands in both regulated and grey markets is required.

Job Summary

Our client is a well-established iGaming Group with a successful multi-brand casino portfolio. They are now launching their first Sportsbook brand and are looking for an experienced Chief Marketing Officer to lead the entire marketing strategy, customer acquisition and brand growth across multiple international markets.
This is a genuine build-from-scratch opportunity where you will define the go-to-market strategy, build and lead the marketing team, and play a key role in the commercial success of the new brand.
Responsibilities
Own the overall marketing strategy and acquisition budget.
Drive customer acquisition across PPC, Paid Social, Programmatic, Affiliates, Influencers and Sponsorships.
Develop scalable acquisition strategies across grey and regulated markets.
Build and manage affiliate partnerships and commercial agreements.
Define the brand positioning, identity and market expansion strategy.
Work closely with Product, CRM, Payments, Legal and Compliance teams.
Recruit, mentor and lead a high-performing international marketing team.
Report directly to the Board on performance, CAC, LTV, ROAS and overall marketing KPIs.
Requirements
10+ years’ marketing leadership experience within Sports Betting and/or iGaming.
Proven success managing full-funnel acquisition across multiple marketing channels.
Strong experience with PPC, Affiliates, Programmatic, Brand, Influencer Marketing and Sponsorships.
Experience launching new products, brands or entering new markets.
Previous leadership experience managing multi-disciplinary marketing teams.
Commercial mindset with strong analytical and performance marketing skills.
Experience operating within grey markets is highly desirable.
Knowledge of crypto payments is considered a plus but is not essential.
What’s on Offer
Fully flexible location for the right candidate.
Executive-level role reporting directly to the Board.
Competitive salary, performance bonus and profit-sharing scheme.
Unique opportunity to build and scale a new sportsbook brand backed by an established and successful iGaming Group.

Responsibilities

The CMO will lead the overall marketing strategy and customer acquisition for a new Sportsbook brand across international markets. Key duties include managing the acquisition budget, building a high-performing marketing team, and reporting performance KPIs directly to the Board.

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