Majid Al Futtaim
Requirements
The candidate must have expertise in CRM tools and the ability to manage integrated marketing communications across various digital channels. Experience in customer research and optimizing content for multiple devices is required.
Job Summary
JOB TITLE
Emirati Talent – CRM Senior Specialist | Majid Al Futtaim LifeStyle | Marketing & Communication
ROLE SUMMARY
CRM Senior Specialist role will support our omni-channel demand generation engine and CRM ecosystem and will drive performance of 12+ ecommerce websites and apps. The role will own the CRM channel and manage the set-up and ongoing support of CRM. This includes working closely with CRM team, Trade Team and the Brand Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.
ROLE PROFILE
Plan, execute, and optimize CRM campaigns through Braze.
Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels to drive customer engagement and loyalty
Ensure that email content and layouts are optimized for various devices to enhance user experience.
Manage the marketing newsletters, from content planning, to creation, testing, on time deployment and analysis.
Assist in market, segment and customer research and analysis.
Work with the marketing team and the BI team to develop customized offers and promotions.
Oversee the utilization and performance of CRM tools to enhance campaign efficiency and effectiveness.
Establish email performance benchmarks, summarize key insights, and recommend actions to improve email performance.
Responsibilities
The role is responsible for planning, executing, and optimizing omni-channel CRM campaigns using Braze to drive customer engagement across 12+ ecommerce platforms. This includes managing newsletters, collaborating with BI and marketing teams for customized offers, and analyzing performance benchmarks.
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To apply for this job please visit careers.majidalfuttaim.com.
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