Marketing Coordinator – UAEN (United Arab Emirates) Abu Dhabi

Requirements

Candidates must hold a bachelor’s degree in Marketing, Business Administration, or a related field. A minimum of 1-2 years of experience in marketing, preferably within a healthcare setting, is required.

Job Summary

Campaign Management: Plan, execute, and track marketing campaigns across
multiple channels (print, digital, social media, etc.) to increase brand
awareness, patient acquisition, and retention.

Content Creation & Management: Develop engaging content for the website, blog,
social media, brochures, newsletters, and other marketing materials. Ensure all
content adheres to healthcare regulations and best practices.

Social Media Management: Manage and monitor social media platforms (Facebook,
Instagram, Twitter, LinkedIn) to engage with the community, answer questions,
and promote services.

SEO & SEM: Oversee search engine optimization (SEO) strategies for organic
growth and search engine marketing (SEM) efforts to ensure visibility.

Market Research: Conduct market research to identify trends, competitor
activities, and patient needs. Utilize this data to refine marketing strategies.

Event Coordination: Plan and coordinate community events, health seminars,
webinars, or conferences to promote healthcare services and strengthen
relationships with potential patients.

Brand Consistency: Maintain consistent branding across all marketing materials
and ensure that all communication reflects the healthcare organization’s mission
and values.

Analytics & Reporting: Use analytics tools to measure campaign effectiveness and
provide reports on key performance indicators (KPIs) such as website traffic,
lead generation, social media engagement, etc.

Collaboration: Work closely with internal teams (doctors, staff, and
administrative teams) to align marketing efforts with organizational goals and
patient care standards.

RESPONSIBILITIES

Campaign Management: Plan, execute, and track marketing campaigns across
multiple channels (print, digital, social media, etc.) to increase brand
awareness, patient acquisition, and retention.

Content Creation & Management: Develop engaging content for the website, blog,
social media, brochures, newsletters, and other marketing materials. Ensure all
content adheres to healthcare regulations and best practices.

Social Media Management: Manage and monitor social media platforms (Facebook,
Instagram, Twitter, LinkedIn) to engage with the community, answer questions,
and promote services.

SEO & SEM: Oversee search engine optimization (SEO) strategies for organic
growth and search engine marketing (SEM) efforts to ensure visibility.

Market Research: Conduct market research to identify trends, competitor
activities, and patient needs. Utilize this data to refine marketing strategies.

Event Coordination: Plan and coordinate community events, health seminars,
webinars, or conferences to promote healthcare services and strengthen
relationships with potential patients.

Brand Consistency: Maintain consistent branding across all marketing materials
and ensure that all communication reflects the healthcare organization’s mission
and values.

Analytics & Reporting: Use analytics tools to measure campaign effectiveness and
provide reports on key performance indicators (KPIs) such as website traffic,
lead generation, social media engagement, etc.

Collaboration: Work closely with internal teams (doctors, staff, and
administrative teams) to align marketing efforts with organizational goals and
patient care standards.

QUALIFICATIONS

* Bachelor’s degree in Marketing, Business Administration, Communications, or a
related discipline.
* Minimum 1- 2 years of experience in marketing, preferably within a hospital,
medical centre, clinic, or healthcare organisation.
* Experience in campaign coordination, digital marketing, corporate outreach,
events, and lead generation.

Responsibilities

The Marketing Coordinator will plan and execute multi-channel marketing campaigns to drive brand awareness and patient acquisition. They are also responsible for managing social media, creating content, and coordinating community events to support organizational growth.

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