Marriott

Requirements

Candidates must possess either a 2-year degree with 2 years of relevant experience or a 4-year bachelor’s degree in Marketing, Public Relations, Business, or a related field. Strong communication skills and experience in digital advertising or hospitality marketing are highly preferred.

Job Summary

JOB SUMMARY

The Marketing Assistant Manager is part of an important team that creates and
executes property-level communications to our customers. Under the leadership of
the Manager of Marketing and Communication, this role promotes on-brand
messaging to customers through traditional, digital, and social media channels
all with the goal of enhancing the image of the hotel. This role helps build
direct marketing plans, targeted campaigns, and activated channels to the end of
driving consumer awareness and preference, increasing market share, and building
broader portfolio and brand awareness. This role assists with building deep
partnerships with their regional eCommerce and Marketing teams to verify all
local, social, and digital marketing efforts are effectively integrated with the
selling efforts for the organization.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations,
Business Administration or related major and 2 years experience in the sales,
marketing, digital or related professional area; hospitality marketing or
digital advertising experience preferred

4-year bachelor’s degree in Marketing, Public Relations, Business, or related
major; no work experience required.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Assists with the execution of the annual marketing plan to budget .

• Provides support to Operations, Food & Beverage and Sales teams to execute
promotions and campaigns to target in-house guests with promotions that drive
incremental revenue to the hotel.

• Works with advertising agency on the tactical advertising campaigns’ creative
and media plans, particularly for food and beverage promotions.

• Assists with the management of F&B media schedules email marketing and display
advertising.;

• Stays informed about the status, performance evaluation, opportunities, and
issues related to online programs and initiatives.

• Helps verify that all advertising for the hotel in digital channels is in
alignment with brand voice.

Social Media Content Management

• Supports facilitation ofsocial media engagement and updating content in local
digital channels (e.g., hotel website, travel sites).

• Assists with promotions campaign in F&B, weddings, spa, rooms and conferences
through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest
comments (positive or negative) in social media channels and responds
accordingly.

Public Relations and Visual Asset Management

• Participates in the development of comprehensive PR plan per quarter along
with agency;

• Maintains a comprehensive list of local media contracts, with particular
emphasis on food critics and bloggers.

• Manages assigned accounts as per the media account management system.

• Assists with writing and distribution of all press releases for property
events, promotions, and outlets.

• Supports execution of hotel sponsored events, community/government relations
activities, and press promotional activities.

• Helps manage external vendors and media agencies; Assists with review of PR
leads from the continent PR Leader regarding which are the best media to promote
the hotel.

• Supports the co-ordination of photography for F&B advertising, collateral and
public relations purposes between the hotel, advertising agency and the regional
field marketing teams.

• Assists with photo shoots for seasonal or festive promotions in partnership
with the cluster or area marketing team.

May serve as a point of contact for regionally approved local photographers for
food, amenity, and property imagery.

Direct Marketing and Collateral Development

• Assists with coordination and execution of Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies
copies are filed in a comprehensive manner.

• Supports the production of all property, F&B display, and temporary signage in
hotel public areas.

• Assists with the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance
with Brand Standard Audit (BSA).

General

• Assists in the development, co-ordination and execution of all communications
activities.

• Helps with the publication of hotel’s newsletter(s).

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&B promotions.

• Works with the Manager of Marketing and Communication to verify the Hotel’s
website and related websites are updated on a regular basis.

•

• Provides marketing assistance and act as a marketing subject matter expert for
GMs, Sales Leaders and Managers, and Revenue leaders.

• Keeps abreast of competition and its collateral, advertising, and marketing
efforts and constantly evolving digital and marketing trends.

• Performs other reasonable job duties as assigned by manager.

At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.

When you join the Sheraton family, you become a member of its global community.
We’ve been a place to gather and connect since 1937. At Sheraton, associates
create a sense of belonging in more than 400 communities around the world. We
invite, we welcome, and we connect guests through engaging experiences and
thoughtful service. If you’re a team player who is excited to
deliver a meaningful guest experience, we encourage you to explore your next
career opportunity with Sheraton. Join us on our mission to be ‘The World’s
Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of
brands with Marriott International. Be where you can do your best work,
begin your purpose, belong to an amazing global team, and become the best
version of you.

Responsibilities

The Marketing Assistant Manager supports the creation and execution of property-level marketing, digital, and social media campaigns to enhance hotel brand awareness. This role also coordinates public relations activities, manages marketing collateral, and collaborates with internal teams to drive incremental revenue.