
Apparel Group
Objective:
This position is responsible for supervising field sales operations and ensuring
efficient distribution of Bisleri’s bottled water products—both 5-gallon and PET
packs. The role ensures achievement of sales targets, market coverage,
merchandising execution, and team performance in line with brand standards.
Key Responsibility:
* Supervise and support sales representatives and merchandisers across D2C,
B2B, and retail segments.
* Monitor day-to-day operations, deliveries, and product placement across
residential, HORECA, and retail locations.
* Build and maintain client relationships with households, offices,
construction sites, and retail stores.
* Track sales performance, identify new business opportunities, and share
competitor insights with Sales Managers.
* Ensure on-shelf visibility, planogram compliance, and promotional execution
in retail outlets.
* Train sales staff on product knowledge, customer engagement, and route
planning best practices.
* Coordinate with logistics and distribution partners for stock availability
and route efficiency.
* Ensure all sales activities comply with trade, health, and safety
regulations.
Desired Experience:
* Bachelor’s degree in Business, Sales, or a related field (or equivalent
practical experience).
* Minimum 5 years of experience in bottled water or FMCG sales within the UAE
market.
* Demonstrated ability to lead sales teams and deliver results across multiple
locations.
* In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu
Dhabi, and Sharjah.
* Proficient in English; Arabic and Hindi are a plus.
* Experience with CRM tools and merchandising software is preferred.
Supervise field sales operations and ensure the efficient distribution of bottled water products across D2C, B2B, and retail segments. Manage team performance, maintain client relationships, and ensure brand visibility and planogram compliance in retail outlets.
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