100000000674.Head of Strategic Marketing (Qatar) Doha

Requirements

Requires a bachelor’s degree in Marketing, Communications, Business, or a related field, and 6–8 years of relevant experience, including at least two years in a supervisory role. Candidates should have experience leading integrated campaigns, managing budgets and multiple projects, advising senior stakeholders, overseeing agencies and procurement, and strong communication and MS Office skills; Arabic proficiency is an advantage.

Job Summary

Key Result Areas:

* Develop and lead strategic marketing plans, translating QF’s strategic
priorities and organizational objectives into integrated marketing strategies
informed by audience needs, market trends and emerging opportunities.
* Provide strategic marketing counsel to internal stakeholders, recommending
effective approaches, channels, messaging and creative solutions to achieve
defined business, communications and audience objectives.
* Develop and manage large-scale strategic marketing projects and integrated
campaigns, ensuring alignment with QF’s strategic priorities, communications
objectives, timelines, budgets and expected outcomes.
* Develop strategic and creative concepts for campaigns, events, activations
and other marketing initiatives, translating organizational objectives into
compelling ideas, narratives and audience experiences.
* Develop strategic proposals and presentations, clearly articulating marketing
recommendations, creative concepts, project approaches, and business
rationale to senior leadership and key stakeholders.
* Facilitate Strategic Marketing business planning, budgeting and resource
allocation, developing annual plans, prioritizing investments and monitoring
expenditure in line with QF’s strategic priorities.
* Oversee multiple concurrent projects and workstreams, managing dependencies,
risks, stakeholder expectations, budgets and timelines to ensure successful
delivery across the Strategic Marketing portfolio.
* Supervise and manage the Strategic Marketing team, setting priorities,
allocating resources, providing direction, and developing team capabilities
to ensure high-quality, timely and effective delivery of marketing
initiatives.
* Develop and implement agency and supplier SOWs and procurement processes,
defining requirements, evaluating proposals, supporting partner selection,
and ensuring partners are briefed and contracted.
* Supervise external agencies, creative partners and production suppliers,
providing strategic and creative direction, monitoring performance, and
ensuring deliverables meet quality standards, timelines and budgets.
* Maintain and strengthen QF brand standards across marketing initiatives,
ensuring campaigns, events, collateral and other outputs are aligned,
creatively strong and consistent with QF’s brand positioning.
* Supervise and analyze marketing initiatives using performance data, audience
insights and stakeholder feedback to assess outcomes, identify improvements
and inform future marketing strategies.
* Develop and deliver marketing solutions where agency support is not required
or available, including briefs, concepts, strategic approaches and
presentations to ensure continuity, agility and quality in delivery.
* Perform other reasonable tasks as assigned by the supervisor.

Minimum Knowledge, Skills & Experience:

* Bachelor’s degree in Marketing, Communications, Business or a related field.
* 6-8 years of relevant full-time work experience in marketing, communications,
branding or strategic planning, 2 of which at a supervisory role.
* Proven experience leading complex, integrated marketing campaigns and
managing creative, media, digital, production and other external agencies and
partners.
* Strong experience in business planning, budget and resource management, and
overseeing multiple projects and workstreams, with the ability to manage
competing priorities and deadlines in a fast-paced environment.
* Strong stakeholder management, strategic thinking, creative problem-solving
and decision-making skills, with the ability to advise and influence senior
stakeholders.
* Strong knowledge of procurement and supplier management, including developing
scopes of work, evaluating proposals and managing external partners.
* Excellent writing and verbal communication skills with the ability to draft
and edit a variety of written reports and communications and to articulate
ideas clearly and concisely; Arabic proficiency is an advantage.
* Proficiency in MS Office applications, with familiarity in using digital and
analytical tools to support strategic decision-making.

Responsibilities

Lead the Strategic Marketing function by translating organizational priorities into integrated strategies, campaigns, and creative initiatives that strengthen the brand and engage audiences. Manage the team, budgets, projects, agencies, suppliers, and performance analysis to ensure high-quality delivery aligned with organizational objectives.

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