IHG
Requirements
The posting does not specify formal education, certifications, or a required number of years of experience. The role calls for substantial sales and account-management capability, market analysis, client engagement, business development, and coordination with hotel operations and marketing teams.
Job Summary
•Monitors competitors activities and assists in marketing intelligence
•Refers sales leads to appropriate personnel within the IHG
•Sells to new, existing and prospective customers considering goals set forth in
the sales strategy, negotiating optimum rate for the benefit of the business
•Services existing business through management of account bases
•Sell all facets of the hotel
•Manage the corporate head office and the preferred hotel history for that
company
•Develop and maintain a regular pattern of sales calls, meeting with principals
of target market
•Provides direction on, and conducts market research and analysis
•Develops and maintains contact with business generators, meeting and convention
planners, visitors/convention bureau, travel agents, tour operators, airlines,
corporate accounts, Government Departments and other producers closely allied to
Hotel business
•Builds profile within local market place through attendance at various events
and local market place
•Conduct client interviews
•Entertain clients
•Plan and conduct familiarization tours and site inspections
•Travel when required to promote the hotel and develop potential business
•Maintain regular contact with the IHG hotels in your region and the regional
reservation office
•Monitors existing business and inputs into sales strategy meetings to maximize
business
•Grows existing business and establishes and pursues leads which will develop
business
•Interfaces with operations on a timely basis
•Initiates and prepares tenders for business
•Assesses sales and marketing data
•Assists with the preparation of new products and services
•Assists in the evaluation of sales and marketing activities
•Analyses sales mix and likely impact on hotel goals
•Implement direction from Director of Sales and Marketing and Regional Managers
•Liaison with advertising agency
•Stock control of collateral
•Collateral input
•Execute advertising/creative briefs in a timely manner
•Works with superior on manpower planning and management needs
•Works with superior in the preparation and management of the Department’s
budget
Responsibilities
Manage hotel sales activities in line with the annual sales and marketing plan, pursuing new business and growing existing accounts to meet or exceed targets. Build and maintain client and industry relationships, conduct market research, coordinate sales and marketing initiatives, and contribute to departmental planning and budgets.
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