Director of Marketing and Enrollment (Oman) Muscat

Requirements

Candidates must have 6–8 years of experience in marketing and sales, preferably within the education sector. Proficiency in digital marketing tools and the ability to align content with the school’s core values are essential requirements.

Job Summary

Director of Marketing and Enrollment
Contract Type: Full-time
Work Location: Main institutional headquarters (with visits to branches)
Job Purpose
Lead the marketing and enrollment strategy to attract target students, strengthen the school’s brand image, and achieve annual enrollment targets, while maximizing impact on parents and the wider community.
Duties & Responsibilities
Develop and implement the strategic marketing and enrollment plan.
Oversee the Call Center and the inquiries/customer support team.
Manage digital marketing and social media.
Oversee design and visual content.
Organize marketing campaigns and field events.
Monitor the enrollment and admissions process, ensuring an excellent experience for parents.
Build partnerships with external parties to expand outreach.
Prepare periodic marketing and enrollment performance reports.
Support impact-maximization goals through content and campaigns.
Key Performance Indicators (KPIs)
Number of new enrollments annually (against target).
Conversion rate from inquiry to enrollment.
Level of engagement and follower growth on social media.
Parent satisfaction with the enrollment process (target ≤ 90%).
Cost per enrollment (cost of acquiring each new student).
Qualifications & Competencies
Minimum of 6–8 years of experience in marketing and sales (experience in the education sector preferred).
Skills in leading both digital and traditional marketing teams.
High creativity and deep understanding of the parent audience.
Proficiency in digital marketing tools (Google Ads, Meta, Content Management).
Commitment to the Sakinah Quintet and the ability to convey its values through content.
Impact Maximization Requirements
Commit to maximizing impact on parents and the community through purposeful educational content that reflects the Sakinah Quintet, and contribute to spreading the school’s message as an ongoing legacy (sadaqah jariyah) and beneficial knowledge.
Salary & Benefits
Commensurate with experience, plus performance incentives linked to enrollment numbers.
Primary Quintet Pillar
The Work Pillar — particularly trade and investment — with supporting emphasis on the Knowledge Pillar through content.
Applicable Institutional Policies
The Impact Maximization Plan.
The policy for integrating the Sakinah Quintet into curricula.
The policy for maximizing Quran and Al-Bayan instruction.
The policy for developing Islamic studies curricula.
The policy for integrating the STEAM curriculum.
The policy for maximizing impact in reading and writing.
The financial-streamlining policy, with a focus on extended impact.

Responsibilities

The Director of Marketing and Enrollment will lead the strategic marketing and enrollment initiatives to attract students and strengthen the school’s brand. They are responsible for overseeing digital marketing, managing the call center, and building external partnerships to meet annual enrollment targets.

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