Head of Assets and Liabilities Proposition – Business Banking (United Arab Emirates) Dubai

Requirements

Candidates must hold a bachelor’s degree in a relevant field such as business, marketing, or finance. A minimum of 15 years of professional experience is required, with at least 10 years specifically in SME or product/segment management.

Job Summary

About ENBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and
Türkiye) region with a presence in 13 countries, serving over 9 million
customers. Emirates NBD is the leading financial services brand in the UAE with
a Brand value of approximately USD 4 billion. We serve our customers and help
them realise their financial objectives through a range of banking products and
services including retail banking, corporate & institutional banking, Islamic
banking, investment banking, private banking, asset management, global markets
and treasury, and brokerage operations. We are a key participant in the global
digital banking industry, with 97% of all financial transactions and requests
conducted outside of our branches. We also operate Liv, the lifestyle digital
bank by Emirates NBD. With over half a million users, it continues to be the
fastest-growing digital bank in the region.

RESPONSIBILITIES

As a Head of Assets and Liabilities Proposition in Business Banking at Emirates
NBD, your role is to lead the development and execution of product plans,
managing the value proposition for Business Banking, with the purpose of
maximizing growth, market share & profitability for the segment.

 

* Create and manage the customer value proposition based on portfolio
segmentation and market research 

* Communicate new proposition launches, enhancements, and campaigns to
customers.

* Work closely with analytics teams on  customer insight ownership and
development 
* Monitor the segment and the Financial planning
* Work closely with product units in Retail and Corporate Banking for new
product development
* Manage schematic lending and liabilities book for the segment 
* Evaluate new business development initiatives, work with partners and
fintechs on new products and partnerships 
* Support on items of operational efficiency, credit policy and risk controls 
* Work with digital teams to create/ amend digital journeys for existing and
new products & services 
* Improve cross-sell through campaigns, insights from analytics, product
enhancements 
* Manage customer portfolio across various packages, managing pricing of
products and services 
* Work as segment SPOC for key bank wide initiatives such as system
implementations, regulatory changes etc.

QUALIFICATIONS

* Bachelor’s degree in Business, in marketing, finance, banking or related
discipline.
* At least 15 years, with 10 years in SME and/ or Product/Segment Management
experience
* Local market knowledge advantage. Multi country experience preferred.

 

There’s never been a better time to join Emirates NBD. 

We’re one of the region’s most recognisable brands. We’re banking innovation
leaders. We’re growing across both the UAE and our global offices. We offer a
huge range of professional development opportunities to accelerate your career.
It also goes without saying that we provide extremely competitive rewards,
benefits and perks too, like our flexible work policy so you can work from home
whenever it suits.

 

At ENBD, we encourage interested candidates to review the key responsibilities
and qualifications for each role and apply for positions that match their skills
and capabilities. 

 

Responsibilities

The Head of Assets and Liabilities Proposition is responsible for leading the development and execution of product plans to maximize growth and profitability within Business Banking. This role involves managing customer value propositions, overseeing lending and liabilities books, and collaborating with digital and analytics teams to enhance product journeys.

We are a job aggregator. All rights belong to the original company or recruiter. We do not claim ownership of any listings.